Shop à Lei Branding

At Shop à Lei, enjoy a community-centric store with quality products and top-notch service. After a complete renovation, including interior updates and product expansions, the client sought a new logo to match their fresh identity. Through Research & Discovery, we identified Quality, Service, and Community as key attributes. The sturdy lettering signifies support, reflecting our aim for an inclusive appeal—this grocery is for everyone. The integrated shopping cart within the 'O' adds uniqueness and immediate recognition. Our choice of blue signifies trust and reliability, while the touch of yellow/mustard injects vibrancy and warmth, enhancing the logo's welcoming and approachable vibe.